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Media Contact:

Joanne McClure - joanne@paintedearthskincare.com and 770.652.6855


PAINTED EARTH:

WHERE NATURE MEETS SCIENCE


Skin Care and Make-up Inspired by Nature


ATLANTA - “A beautiful woman is a force to be reckoned with,” says Joanne McClure, a Georgia-based entrepreneur who is going all natural for beauty with her luxurious brand Painted Earth. As the founder and owner McClure is redefining natural skin care and cosmetics. Quality, efficiency, ingenuity, sustainability and love are infused into each and every particle of our lotions, creams, gels and serums. All of Painted Earth’s products are sourced from nature and fused with science to protect, correct and beautify skin.


From bronzers to shimmers, essential oils to serums, Painted Earth runs the gamut of personal care. We only use the purest of ingredients with natural advanced cosmeceuticals and high-potency botanicals. Painted Earth believes you should not cover up your flaws, but correct them in a natural way. McClure, launched Painted Earth in 2010 and is committed to providing customers with products that promote beautiful skin through simply and effectively maintaining its optimal health, making it easy to transform skin from blah to beautiful!”


With passion and unwavering ambition, Joanne Bowers-McClure developed a critical eye at a young age by showing an appreciation for ingredients in skin care and cosmetics. When I was 10 I would read the ingredients on skin care labels. As I grew up I continued to do this and came to realize there was never just one product that would give me the benefits I wanted and most of the products I found contained dyes, synthetic fragrances and parabens, I discovered there was a real void in the market for a line that was natural, pure and effective.


As a result and with Intense research, I decided it was time to make a difference and follow my heart and my passion — I decided to create my own line and Painted Earth was born, skin care that is pure, natural, potent and penetrating”.


With so many products from which to choose, which are the hottest?


· Boo-Boo Gel - A wonder ointment great for Acne and every inch of your body. The essential oils in this ointment are all around good for every skin related issue under the sun. Represents nothing less than a revolution in the treatment of skin ailments. The resulting relief is Quick, Strong & Long Lasting. By focusing on actually treating the root causes of inflammation related ailment as opposed to simply masking the symptoms, the recovery process is accelerated in thousands of cases, skin problems have been successfully & dramatically alleviated. Score!
· Optimum 20% Vitamin C Serum with Ferulic Acid- This Fabulous Serum is a must and such a drool worthy face essential. Triple antioxidant treatment for advanced environmental protection – undo sun damage and erase a lifetime of summers with this product. A multitasking brightening day serum to target the face, eyes and lips to deliver an instant boost of radiance and a glowing complexion. Suspended in a concentrated base of pure vegan hyaluronic acid to plump skin cells and protect and restore.

· Perfect EveryThyme Baked Mineral Foundation - A silky, soft skincare infused foundation offering hydration with anti-aging benefits. Glides on effortlessly, creating a flawless complexion without any mess. It's formulated to minimize the appearance of pores and fine lines while creating a natural "no make-up " finish for the face. Users can customize the look they desire with just a swipe of their brush.

· SuperWear Gel Liner - For the ultimate dramatic eye! McClure adds, “The Gel Liner’s ultra-creamy texture creates precise lines around the eyes. It is also 100% smudge-proof, tear-proof, waterproof and melt-proof, so it lasts all day long even in the most extreme conditions.”

· Baby Come Back Age Defying Crème - Just two days to amazing skin with this crème! Using lemon, apple and sugar cane, Baby Come Back brings back healthier, glowing skin starting with the first application.


Products range from $6.50 to $95 and may be found on www.paintedearthskincare.com and Abe’s Market.


About Painted Earth - Painted Earth makes skin care and make-up that are pure, natural, organic, and cruelty-free. The high-quality, effective ingredients combined with cutting-edge innovative science have resulted in product formulations that are completely unique to Painted Earth. We invite you to learn more on www.paintedearthskincare.com.