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Painted Earth's Natural Pet Care is specially PH balanced for a dog's skin.
Your dog may be a big strong guy but still have sensitive skin.
Make sure to keep there skin in PH balance to prevent dry itchy skin with Fluffy Puppy.

Shampoo made for people will clean your dog, but the question is, is it good for your dog?

We'll start with the how's of people skin and dog skin.

A highly important component of skin is what is called the acid mantle. This is a lightly acidic layer that covers the skin, serving as a barrier to protect the porous topmost layer of the skin, the stratum corneum, from environmental contaminants such as bacteria and viruses. The stratum corneum is responsible for keeping the outer body well hydrated, by absorbing water and not allowing excessive evaporation to occur. When we bathe, using soaps and shampoos, we wash away this layer of acidic oil. This is why most human shampoos and soaps are formulated with moisturizers to replace the protective layer that has been scrubbed away, at least until the skin is able to replenish itself around 12 hours later. If the stratum corneum is left stripped and unprotected, it is open to a host of microorganisms, which may present as dry, flaky skin, irritated, peeling skin, or as a rash of itchy bumps. The acid mantle can also be defined as the relative pH balance of the skin. The pH scale ranges from 0 to 14, with levels less than 6.4 considered high acidity, and levels more than 6.4 considered high alkalinity. The normal range of skin pH levels for humans is 5.2 to 6.2, which means it tends to be on the acidic side, and shampoos and skin products are formulated specifically to maintain this balance. Now consider the relative pH balance for dogs. Depending on breed, gender, climate, and the anatomical site on the dog, the pH levels range from 5.5 to 7.5, tending toward a more alkaline concentration. Therefore, if a shampoo that is formulated for human skin is used on a dog, the dog's acid mantle will be disrupted, creating an environment where bacteria, parasites, and viruses can run rampant. Unknowingly, many pet owners will repeat washings of their dogs because of the smell caused by a proliferation of bacteria, making the problem worse as the skin's acid mantle/pH level becomes more imbalanced. Additionally, if the shampoo makes the skin feel dry, your dog will scratch at its skin, creating abrasions for bacteria to invade. It quickly becomes a vicious cycle.

Just as you would look for a shampoo that helps maintain the pH balance of your own scalp, you should also concentrate on finding a shampoo with a pH balance that is specifically balanced for a dog's skin. Dog shampoos should be in the neutral range, around 7.

Painted Earth's Natural Pet Care are specially PH balanced for a dog's skin.